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At the time of its theatrical release, many in the consumer electronics industry hoped that “Avatar” would usher in a new era in home entertainment, an era where 3D is no longer a novelty but the norm. James Cameron's magnum opus didn't disappoint and is now viewed by many as a watershed in 3D's march to the living room.
However, its upcoming release on 3D Blu-ray is unlikely to strengthen the case for 3D's place in the living room. Panasonic execs have confirmed that the Avatar 3D Blu-ray disc will be exclusive to the company's Viera 3D TVs when it arrives in December, 2010.
According to a TWICE report, the 3D Blu-ray disc will only be available as part of a bundle with “Viera 3D TVs and related equipment” for an unspecified period of time after launch.
"For the consumer, there is really no better way to experience 3D in the home than with this particular disc," Victor Carlson, Panasonic's consumer marketing VP, told TWICE. "This is the perfect marriage between this blockbuster made for 3D and what we think is the ultimate home entertainment system for enjoying 3D using our TV sets."
Image Credit: Joystiq
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