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Interesting timing on this. Next Thursday, September 9th, at the All 2gether Now conference in Berlin, I'll be on stage having a discussion with Patrick Walker of YouTube about collection societies, record labels and how they deal with sites like YouTube. Of particular interest, given the location, will be the ongoing legal fight between the German collection society GEMA and YouTube. On that note, a German court just initially side with YouTube that it does not need to block videos from appearing on YouTube, but (more worrisome), suggested that in a full trial it had a much better chance of siding with GEMA and suggesting that YouTube should police the content on the site:
"There are some good reasons to think that YouTube indeed has some duty to take care of detecting illegal uploads," Presiding Judge Heiner Steeneck said today. "GEMA has the opportunity to ask for such a ruling in regular proceedings."
The two organizations have been fighting about this for some time now, but I don't quite understand the judge's "good reasons" here. How is a third party supposed to be able to detect infringing content when many musicians and labels already put their content on YouTube on purpose? How is YouTube supposed to make the determination of "this is infringing" without additional info? Already, YouTube does have a Content ID system which will block certain uploads (or let the copyright holder monetize them) so I'm not clear how much more the judge or GEMA expects.
Separately, since I'm already mentioning my participation at A-2-N, I should also mention that I'm running an interactive "brainstorming session" on Tuesday the 7th on better ways to connect with fans and give them a reason to buy. For those attending the event, I hope to see you at either of those sessions.Permalink | Comments | Email This Story
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