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Rumors of a new Google social publishing product called Propeller have been swirling form months, and now all is revealed. Propeller is officially known as Currents, and it’s available today for Android and iOS devices. Currents creates beautiful magazine-style pages for users to read, and publishers to show off.
Not all content is available off the bat. Publishers have to package their content for Currents using a web-based back end that utilizes HTML5 to make the process easier. Doing this offers a number of benefits. Publishers can create rich content, monitor reading stats, include AdSense ads, and get analytics through Currents. Users will get a well-formatted gesture-based reader not unlike Flipboard.
Google will be providing publishers with tools to get content into Currents, but the selection isn’t bad right now. Users will see All Things D, Mashable, Popular Science, and of course Maximum PC. Have you tried the app? Let us know how you like it. Read more at....
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