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We all knew it was a distinct possibility that at some point that Google could be looking at a viable antitrust investigation. It's not clear if this is the day for it, but we do know that the Texas Attorney General is investigating the search giant to see if they are violating antitrust laws. At issue here is the accusation from some companies that Google is manipulating its paid search results in a way designed to disadvantage competitors.
Google has confirmed that the official investigation started in July, and more information would be coming soon. The companies known to have filed the complaint are three vertical search engines (meaning they provide categories to click through to filter results). They allege that Google is keeping them down because they perceive a threat.
None of the complaining companies are large enough for Google to pay attention to, let alone discriminate against. Still, you never know what an AG investigation will turn up.
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