For decades, Google was synonymous with online search, so much so that it became the accepted verb for that very activity. Modern search engine optimization practices are—for the most part—intended to rank you higher on Google’s results page, simply because it holds such a high market share amongst search engines. However, the advent of AI has changed things. Your results page is now populated by AI-produced overviews of your search results, blended with advertisements and links to other services Google owns. In short, Google is changing, potentially enough for you to consider an alternative search engine as your go-to resource.