When I explain the cloud to business owners, I usually tell them it's essentially just entrusting a massive corporation to manage the computer for you. It's a great setup. You don't have to worry about physical server hardware catching fire, taking up space, or humming away in a dusty utility closet. Somewhere along the line, however, a major misunderstanding walked through the door. A lot of people think that because their files live in the cloud, they are automatically backed up, safe, and completely off the hook. Believe me, it’s a nightmare when a business owner finds out the hard way that this isn’t true. Let’s look at what your cloud provider actually guarantees—and what they leave entirely up to you.