While there are definitely gimmicks when it comes to technology in the small business (for instance, USB-powered staplers) there are many devices and technologies that have far more utility, although they may not seem to be applicable to all industries. One example would be the digital signage solutions that have grown in popularity. While they may seem to have limited uses outside of retail, there are plenty of ways to use them to your advantage.
These advantages are present in a variety of considerations. First, let’s consider the reason that you’re putting up a sign in the first place: to communicate a message.
Digital Signage Can More Effectively Grab and Hold the Attention
Not to make any insulting comparisons to the people you are trying to communicate with, but there’s a reason that there’s the saying “like a deer in headlights.” In order to have the night vision they need to survive, a deer’s eyes will dilate much more than our’s do in light. So much information actually needs to be processed, that their brains are effectively taken offline (hence, the colloquialism for someone freezing up).
While the effect isn’t nearly as debilitating in human beings, digital signage does effectively catch our attention--up to 400 times as much, as compared to static signs. Digital signage encourages your prospects through the sales funnel much faster (it also probably doesn’t hurt that digital signage boosts engagement by 59 percent and recall by 83 percent).
Digital Signage Improves the Customer Experience
We’ve all waited in line before, so it will come as no surprise to learn that it can be boring. Many establishments and organizations have found a way to counter this by hanging digital signs around their premises. Not only does this keep clients and customers occupied, it can be used to deliver value and share information about some of the services you offer. Next time you walk into a McDonalds, look at how they handle it.
Furthermore, new digital signage solutions can do so using more engaging visuals than the traditional, static sign ever could. While there is plenty of evidence to back it up, this fact is obvious enough that it really doesn’t need support. Therefore, digital signage is a very strong communication tool for both your internal and client-facing messages.
Digital Signage Provides Functional Benefits, Too
How much have you spent over the years to produce or acquire hardcopy announcements or flyers? With digital signage, those costs are eliminated. Plus, these features help to make your business more environmentally friendly to boot.
Interested in experimenting with digital signage? Call up JensenIT to learn more about its benefits, and how we can help you implement it! Reach out to us at (847) 803-0044.