In many ways, social media is the defining characteristic of the information age. It has transformed the way people communicate, market their products and services, and it has brought a litany of issues into the public consciousness. On the other side of the coin, social media currently costs many business billions of dollars a year in lost productivity. Let’s take a look at the pros and cons of social media, and how your business can put yourself in a net-positive position regarding the technology.
There is no question that a small business can benefit from technology, as has been proven time and time again. However, an issue can arise if a business bites off more than it can chew, so to speak, and ultimately creates a spike in costs. A responsible business owner will resist this temptation and prioritize the solutions they need over the ones they want - building profitability and generating capital needed to make other improvements.
In this blog, we’ll examine some of the implementations that can deliver a good return on investment to a small business.