Social media is a great tool that your business can use to communicate with clients and prospective customers, but in an age where you can expect your employees to have their own accounts, it can be devastating to overlook the security issues associated with it. Today, we’ll examine how you can protect your organization from its employees’ social media use.
In many ways, social media is the defining characteristic of the information age. It has transformed the way people communicate, market their products and services, and it has brought a litany of issues into the public consciousness. On the other side of the coin, social media currently costs many business billions of dollars a year in lost productivity. Let’s take a look at the pros and cons of social media, and how your business can put yourself in a net-positive position regarding the technology.